Six Why’s to hear the Askpagakis Podcast

Let me enlighten you. The “passive income” culture pushes many people to do everything online, looking for revenue mostly. This wasn’t my thought when I’ve created the podcast.

Besides loving to listen to the old-radio tunes, whenever I could, it was always a favourite habit to hear and read new things. Later on, if you remember, we’ve grown-up with Walkman (yes, I’m an old-timer…). I loved the music and the portability.

But before I lay down the 6 Why’s, please let me explain why a podcast…

It’s time for Voice and global sharing

Today, radio is podcasts. So many podcasts out there… Two million or more… No matter which is your interests, there’s a show. The explosion is happening in the U.S. (more open to sharing there and more ‘early-adopters’). Consider these U.S. stats (from  Edison Research, Apr 2018):

• Podcasting is growing: monthly listeners grew from 24% of Americans 12+ to 26% year over year.
• Podcast listeners are more likely to own a smart speaker.
• Listening when commuting is growing.
• Podcasting’s Share-of-Ear has doubled in four years.
• Podcasts are the No1 audio source by time of consumption among podcast listeners

Podcasts for training, experience, new insights

It was 2014, in my Ericsson visit in New York when I engaged in a future-looking discussion for Marketing & Communications. My US peers knew already for podcasts: you can listen while you drive, or when taking a walk, or when working out, or at home. It doesn’t require the same level of attention as the video does.

Finally you “consume” podcasts in ‘downtime’, but it turns out to be a fun-productive time. I’m convinced that podcasts are one of the most under-utilized marketing tactics. The ‘on-demand’ radio …64% of podcasts are consumer via smartphones and tablets.

The stimulus for #Borrowmybrain #podcast

In 2009 I’ve realized what’s coming. I’ve seen it in New York, Tokyo, Israel, London, Rome. The Transformation will upturn everything we know. After its digital part ends, only 40% of the models and companies we know, will have survived.

Technology empowers. But the Economy 4.0 changes business models, skills, and practices. It will Change Ideas, Markets, Institutions, and Education. Few really realize that it’s the era of competence shift. Few get that now is the time to re-train, review, refine, re-energize.

Everywhere you see resistance to Change. Take for example my country, Greece! It resists as a society and an economic system to Change initiatives -private and public sector alike- minimizing opportunities for the country’s youth. Talent is everywhere, but opportunities aren’t. We must change this! I didn’t have any other tool in hand, besides blogging and my voice (podcasting)

Sacrifice and Victimize our Youth? No way!

In 2009 I’ve started writing for startup ideas and Change, outside the tech startups (bubble). I’ve tried to ignite a community of young talent and older ‘brick-and-mortar’ entrepreneurs and researchers to get stimuli and ideas on “What’s next”. Bit romantic you might think, yes, but I was hoping to cut-through social media haters and hecklers by sharing knowledge and experience.

But it didn’t go far. In 2014, after 1.000 articles, I’ve realized (and got discouraged) that a new breed of ‘fake’ helpers appeared: startup event owners, HR coaches etc. looking into a new revenue source.

Get a sample of these articles in Greek

In 2017 I’ve decided to go further-on and create an engaging and helpful podcast. Building an audience. Telling what I’ve seen in the R&D centres of the world and what all these mean to us and our future. How do we need to change the mentality? How youngsters should stop believing that their path is only becoming employees to ‘multinationals’. Empowering them, influencing parents. Not an easy task.