Tones of Content. Paid media don’t work. Earned media decrease as media scene is now disrupted. The divergence of channels creates a new type of Clutter and waste of resources. We work among 4.6 billion web pages and 6.5 billion searches per day fighting for attention. Corporate, PR, Marketing and Digital merge as one theme creation…
But still, Communication Briefs target at …”Adults 18-35?!”. Do we create Compelling messaging for Most Wanted Actions?
Role-play out of your comfort zone.
It is a role-playing workshop for Customer teams and Agencies, working on real global/local briefs and case-studies, to find unique Insights and create improved, crisp, engaging communications. Workshop on real-life Briefs you have worked upon and turn them around.
Develop advertiser-agency team competence and skills to conceptualize real user-profiles, channel behaviours, and customer journeys. Then, drive meaningful interactions. For every single Brief, you work upon.
8 work hours.
Strategic & Creative planning competence.
Marketing organization, or Agency Account management and Creative teams (including Digital/Social/Community managers) that receive or write Communication and Creative Briefs.
Those responsible for building and nurturing relevant and engaging Brand experiences in every company’s touchpoint, as strategic activations that have an eye on Sales Growth, Most Wanted position and Brand strategy. People that turn business issues into creative expressions.
Part-A: Theory, 43 Examples, Q&A
The new Branding system.
Pitch content vs. Strategy.
Finding Insights & types of them.
Part-B: Work on your Brief(s)
Please answer to the 24 cases.
Give me a point on which to stand and I can move the world.
Tasos Pagakis is an accomplished global executive with 30 years’ hands-on experience in Branding, Marketing, Storytelling, and Digital Transformation. Has led 850 people teams and managed ROI for €500+ million budget.
He owns significant Brand Communications expertise from campaigns with Fortune500 incl. Visa, Ford, Raytheon, Johnson & Johnson, Procter & Gamble, Unilever, EMC, IBM, Sony. His pen, advice, and ideas supported the launch of 4.600 service and product propositions in 9.250 campaigns, for more than 370 companies.
Former Networked Society champion, Global PR, and Head of Marcomm in Ericsson assigned to global projects in NY, Tokyo, Rome, and Stockholm. Has created activations for the toughest KPI’s on Brand perception, Company direction, Sales growth with his work in BBDO, Saatchi & Saatchi, Lowe, Civitas-Ketchum, DDB London, Prime/Weber Shandwick, House Radon, United Minds, Edelman, and Ericsson.
BMB Borrow my Brain Consulting is on a mission to transfer Branding, Marketing, and Communications know-how to help Clients abandon routine and re-charge their plans in the Economy 4.0. Ask for Consulting sessions, Content creation, Storytelling workshops. For reasons of integrity, on the website, we avoid topics directly related to the work with Clients.
Vision & Mission
We shepherd Brands with actionable ways. Working in the foundations. How Brands look, talk and behave, off-and-online. All claim legacy, leadership, customer-centric …old-school irrelevant.
Leading a business is a sane journey, but you gave a Promise, right? To serve and move them. This looks now to innovation, change, customer marketing/CX, Content. For these we review plans, we enrich plans (tactics, PR, online, sales, crisis) and train people.