Brand consulting hourly sessions to review, add Ideas and enhance your plans
Your Brand makes a promise. But in a marketplace where consumer confidence is low and budgetary vigilance is high, is this promise distinctive, and impactful? Borrow My Brain, as a third-eye, in hourly sessions (fast, 1-2-1, practical and value-adding).
Brand Audit: check all channels and experiences vs. your competition
You ‘market’ tones of propositions, posts, messages: Corporate, Brand, Services. But in the era of narrow attention span, do you know if your Brand comes-through right for your business targets and perceptions? Is it performing better vs. the competition?
Planning workshops for the big picture and the tactics that the Brand needs
We offer a workshop format that fits product, content, corporate in three consecutive days. It starts with the Most Wanted Position, and it ends up with teams co-creating an annual plan in all channels with activation themes, tactics and messaging.
We write for challenging briefs, various audiences, most wanted actions
We advise Clients for the demand generation ‘how-to’ (blogging, e-courses, website content, social, e-mail), as well as messaging in any external outreach. We also write content ad-hoc, per-project, or for a campaign – even a Press release, landing page, or a speech!
Our top-tier Spokespeople & Pitch training programs show how to tell Stories right
Communicative leadership is urgent for Leaders and customer-facing teams. Consumers by 48% don’t trust Brand messages. We train on your own company materials, in real scenarios. We test public speaking and storytelling in 16 simulations.
Insight mining for marketing, product, perception, and growth success
We do Insight Mining workshops for Company or Agency teams. We analyze, learn and exercise in real Communication briefs. We help agency pitching teams, or Client’s research and planning for Creative strategies, mining in real profiles and customer journeys.
We audit, train and workshop with company teams for Crisis-ready Brands
64% of all smoldering Crisis occur by human error and regulatory frameworks violation. Corporate Governance, Social Responsibility, Reputation and operations are hit hard in a few hours. The impact affects business, sales, reputation and future path.
Hourly sessions to advise on Digital activation/tactics to save on risks and costs
In Digital consulting sessions we review plans; brainstorm on Content marketing; discuss ideas for employee advocacy and social policy; propose measurable ways. We bring an outside-in view and our hands-on expertise from many industries and projects.