Simulate on real Crisis-response.

This two-day intensive seminar is designed to equip senior managers in Agencies or Company PR teams to handle crises professionally. It shows how the negative effects of crises can be minimised and even reversed with thoughtful planning, preparation and spokesperson management.

Day-1 focusses on steps PR leaders should take to be ‘crisis-ready’. Day-2 concentrates on the social and media environment – how to survive a blizzard and come out on top. It includes a four-hour, real-time simulation putting all the seminar’s recommendations into practice under extreme pressure.

The “…It can’t happen to us” doesn’t help.

When it comes to Crisis, companies are caught on surprise. The usual response is “it can’t happen to us”. Suddenly a raid of authorities occurs, a press mention impacts your Brand’s performance …and everybody runs crazy to mitigate. Communicative leadership is needed from a speech to a tweet.

Within the last 8 years, in the US and EU, we have 220 company crisis. Regulation and deregulation victimize Brands and operations. Haters and hecklers are loud online. The intense competition places attacks and WoM spill-overs. As Brand touchpoints increase off-and-online, risks multiply.

  • Duration

    Two days.

  • Location

    Isolated venue, Client’s preference

  • Purpose

    Real crisis-cases training

  • Facilitator

    Tasos Pagakis

  • Participants

    Agency and Company Communication (Corporate affairs and Brand PR) teams, Marketing & Brand/Product Managers, Company’s C-level incl. HR and Legal as well as any Customer-facing team.

  • They are:

    The methodical, responsible, and detailed-oriented Managers who really don’t leave anything on chance. The ones who build a Brand and a business while fortifying it! In the two days, participants are orchestrated to live-through real cases and improve their competence in responses that save on risks.

  • Masterclass, Day-1: Theory & Exercises

    Theory (in an on-going interaction)

    • Examples of good and bad crisis communications management
    • How poorly-handled crisis communications cost money
    • Persuading employers to invest time and effort in being crisis-ready
    • Principles of crisis communications: guidelines from real-life examples
    • Contingency planning: what could happen? Using the ‘five-forces’
    • Stakeholder identification and mapping in segments
    • Techniques: How to decide what is a crisis and how to activate
    • The role of the media and how to mitigate ‘ambush’ and hostility
    • The role of legal: how to overcome ‘Say Nothing’
    • Spokesperson selection, training, simulations, and handling interviews
    • Initial statements and retaining the initiative with all stakeholders
    • Rapid reboot and monitoring in the crossroads of social and mainstream media
    • Evaluating crisis communications performance

    Practical exercises

    • Delegates will be invited to discuss six real-life cases during the day.
    • Delegates will work in teams of two on a four-part Crisis communications scenario.
  • Day-2: Deal with a crisis

    Section A’: Theory

    • Apply the principles of crisis communications to social media
    • Dealing with an environment of declining Trust and fake news
    • Understanding and managing outrage, the new social currency
    • Dealing with trolling behaviour
    • Build resilience in your team, and coping under pressure
    • Managing consumers’ expectation for instant information
    • Prioritising who to respond to on social media
    • When to respond and when to walk away
    • Building social media into your crisis plans

    Section B’: Simulation

    • A three-hour practical simulation to use the learnings from the masterclass. Delegates will work, in different roles, to manage a crisis as it breaks over media, using interactive simulation. This is your chance to test and practise the theory.

    Section C’: Full-blown Q&A

    • Open discussion, exchanges, observations and peer learning

    (Special requirement: all delegates should bring a laptop (WiFi enabled) on the day-2 of the masterclass

borrowmybrain-crisis-simulation-masterclass

Andy Gilman

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.”

Crisis Simulation Masterclass facilitator

Tasos Pagakis

Tasos Pagakis is an accomplished global executive with 30 years’ hands-on experience in Branding, Marketing, Storytelling, and Digital Transformation. Has led 850 people teams and managed ROI for €500+ million budget. His pen, advice, and ideas supported the launch of 4.600 service and product propositions in 9.250 campaigns, for more than 370 companies.

Former Networked Society champion, Global PR, and Head of Marcomm in Ericsson assigned to global projects in NY, Tokyo, Rome, and Stockholm. Has created activations for the toughest KPI’s on Brand perception, Company direction, Sales growth with his work in BBDO, Saatchi & Saatchi, Lowe, Civitas-Ketchum, DDB London, Prime/Weber Shandwick, House Radon, United Minds, Edelman, and Ericsson.

He owns significant Crisis communications expertise within Telecoms, Energy, Pharma, Financial, and FMCG sectors including Crisis & issues management, Stakeholder relations, Corporate reputation, Strategic media relations, and Government relations. Has participated in 8 company Merger & acquisitions. Worked for 42 ‘heavy-lift’ crisis including death by accident, Telco radiation, World Health organization, Company restructurings, Petroleum pipeline, Bribery allegations, Security hacking, Food contamination, Network outage, Factory-river pollution, Consumer rights etc. As of 2016, he facilitates the Crisis Simulation Workshops for company Leadership teams and Authorities.

About

BMB Borrow my Brain Consulting is on a mission to transfer Branding, Marketing, and Communications know-how to help Clients abandon routine and re-charge their plans in the Economy 4.0. Ask for Consulting sessions, Content creation, Storytelling workshops. For reasons of integrity, on the website, we avoid topics directly related to the work with Clients.

Vision & Mission

We shepherd Brands with actionable ways. Working in the foundations. How Brands look, talk and behave, off-and-online. All claim legacy, leadership, customer-centric …old-school irrelevant.

Leading a business is a sane journey, but you gave a Promise, right? To serve and move them. This looks now to innovation, change, customer marketing/CX, Content. For these we review plans, we enrich plans (tactics, PR, online, sales, crisis) and train people.