Borrow My Brain offers better ideas for Brands. We don’t worry about execution, big budgets, or monthly retainers. We look only to Brand foundations. They aren’t the focal point today.
Your Βrand makes a promise. But in a marketplace where consumer confidence is low and budgetary vigilance is high, is your Βrand promise distinctive, bold, and impactful? We advise, strategize, plan, and work for your long-term successful Brand. In every word, we connect and inspire Audiences, Emotions, Growth. We are strategic, but we only express in Consumer ways.
Clarity and Ideas to outsmart competition.
All companies claim legacy, leadership, customer-centric. This is old-school irrelevant. Innovation, customer marketing, CX & Content, and story narratives are the issues that Brands face! We work on all these areas with workshop participants.
We review plans. We enrich themes for PR, online, sales. We train workshop participants. While agencies execute, the Brand Foundations planning workshop goes into the essentials in the on-going transformation. How Brands look, talk and behave off-and-online. teams.
Marketing organization for off-and-online activations, Brand Managers, Communication and Customer-facing teams, company digital/social teams, and Salespeople that all together contribute to the Brand experience efforts.
The methodical, responsible, and detailed-oriented Managers who are responsible to build a Brand that stands out and impacts with relevance and innovative position. In the three days, workshop participants are orchestrated to develop themselves a truly inspiring Brand.
Day-1: Brand definition
Brand business target: What, How, Why?
The Brand cards exercise.
You join the party. You are…
Branding: Planets & Moons.
At the heart: Brand Onion.
The One Word Equity.
Insight Mining for each target audience.
Insight Mining on the Customer Journey.
Memory plan: perception targets.
Day-2: Brand storytelling
Brand Content mission.
Translate Brand Content mission in areas
Content/Stories for Employer Branding, Company performance, Social goodwill, Innovation, Trusted partner.
A methodology that develops a really strong Brand, with a long-term path/plan.
“The keys to brand success are self-definition, transparency, authenticity and accountability.”
BMB Borrow my Brain Consulting is on a mission to transfer Branding, Marketing, and Communications know-how to help Clients abandon routine and re-charge their plans in the Economy 4.0. Ask for Consulting sessions, Content creation, Storytelling workshops. For reasons of integrity, on the website, we avoid topics directly related to the work with Clients.
Vision & Mission
We shepherd Brands with actionable ways. Working in the foundations. How Brands look, talk and behave, off-and-online. All claim legacy, leadership, customer-centric …old-school irrelevant.
Leading a business is a sane journey, but you gave a Promise, right? To serve and move them. This looks now to innovation, change, customer marketing/CX, Content. For these we review plans, we enrich plans (tactics, PR, online, sales, crisis) and train people.