In the era of narrow attention span and ‘me-too’, we analyze the Brand expressions, tactics, messages, claims in all touchpoints vs. competition, so as to propose you improvements, perform better and reach Most Wanted Position and business targets.
The Brand Audit A to Z is strategic analysis, that gives Owners and Marketers specific points on how to outsmart their competition. It is a powerful tool for corporate and marketing growth!
Βefore any further investments or risks, we make a thorough audit vs the ecosystem of the Brand. The Brand audit A to Z is a multi-approach practical tool, an intelligent scouting of the Brand long-term success.
How Brand Audit works
We audit randomly, in personal ways, your customers. We extract beliefs from their perceived experience in every touchpoint. We talk to people, hearing how they get your story and offering. You get stimuli to re-strategize.
We do a mapping of your Brand among the competition in all web spaces, including gaps. We measure gaps in Content, Brand voices, the way they craft messaging and techniques. You get valuable learnings to improve.
We put under the microscope all competitive Brand messaging towards existing and prospect Customers. Are they sharper, more crisp and clearer, or more motivating than yours, including a product claims’ comparison?
We deliver an analysis relevance of your key product claims vs competition to the beliefs of people. We are experts in horizontal relevance analysis and we reveal unexpected branding correlations. Are you ready to mine into findings?
We give actionable input in every area
Combining Business, Marketing & Communication acumen, and based on Client targets
For Owners & Marketers
In everything we audit, question, write, suggest there is action. We know this, being for years in the trenches of the real business world. Next to each issue, we write down the action points you should consider! Practical. Important. Relevant.
To deliver it
We need 12 days to audit and cover everything classified in a useful way:
Check your Brand Expressions.
Reveal strengths and weaknesses.
Check your strategy with people insights.
How your Brand looks and ‘talks’ vs. Competition.
Section A: The Brand audit context analysis.
Section B: Extraction of customer personas, perceptions and how they speak about the Brand.
Section C: Competition review on web presence, CX and differentiators.
Section D: Cross-examine communications against goals to determine effectiveness.
Section E: Final recommendations that you should consider and act upon!