Mastered the mechanics, people, and resources to plan and create a unified Brand experience across all channels. I was part of the team that planned the pillars and the communication assets of the global Ericsson “One Campaign” narratives. We coordinated a large team of business units, regions and specialized agencies: DDB, Edelman, Prime/Weber Shandwick, House of Radon, United Minds and producers. Some of the created global PR assets for the 2020 company strategy, the Networked Society vision (global partnership CNN-Ericsson and the “Capturing the Networked Societycampaign cases here)


Ericsson Group, 10 Regions


Harmonize One Campaign, One Brand, One Storytelling, One Perception across all own-earned-paid channels


Strategy planning, Creative briefing, Project management, Assets copywriting, PR actions