Crisis Preparedness

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Why, Who, What

Crisis impact can’t be foreseen. In the global Siemens crisis, the total direct costs were calculated as $2.275.000.000; the company was blacklisted in many markets with severe damages to the Brand and the share price. Same crisis impact for Banking, Healthcare, Tech, Retail, Telecoms, big Energy giants, and Food …poisons, pricing schemes, customer service faults, issues and breach of regulations. What should you do for being prepared?

Did you know?

Recovering Brand reputation after a Crisis incident is the hardest task you could imagine. It can take years’ time of efforts and a well-designed plan to restore confidence, and Trust. One out of four crisis ‘ignition’ is after consumer official complaint and two out of 4, media reportage. According to research, 42% of customers expect a company response on social media within an hour if a crisis/accusation incident occurs. Tougher times!

crisis-preparedness

This e-Book has been written with the purpose of equipping C-level teams, senior Communicators, and marketers with tips on preparing and stay alert for upcoming crisis. Within the last decade, we’ve witnessed more than 200 corporate crises in the U.S. and E.U.

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About

BMB Borrow my Brain Consulting is on a mission to transfer Branding, Marketing, and Communications’ know-how to business owners, communicators, agencies, and talent to help them re-charge their plans in the Economy 4.0. You can ask to Borrow my Brain Brand consulting, Content creation, Storytelling workshops and advisory sessions. For reasons of integrity, on the website, we avoid topics directly related to the work with clients. If we write about affiliates, clients, client work or direct competitors of my employer, we will disclose that relationship

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We shepherd Brands with expert know-how and actionable Ideas. While agencies execute for revenue, we work in the foundations. How Brands look, talk and behave off-and-online. All claim legacy, leadership, customer-centric …that’s old-school irrelevant. Leading a business is a sane journey.

You gave a Promise, right? The Brand that serves and moves people. Innovation, transformation, customer marketing, CX & Content are the new Brand issues! We look into these. We review plans. We enrich PR, online, sales, crisis themes. We train your people.