Communications hot issues

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Why, Who, What

Growth expectations are oppressive. Target audiences diverge. Digital impacts and transforms the traditional marcomm  & PR methodology. Metrics look at the Customer cycle. Earned media decrease and paid have no ROI. Corporate communication resources and talent are in scarcity. So, how can you support a company-brand and the vision, strategy, plan? What should we consider for improvement and effectiveness?

Did you know?

Companies should be gaining ground from connectivity, innovation, globalization, Growth strategies, but they don’t. Instead, they lose Trust and loyalty. Big time! On top of it, the 6/10 poor sales effort and complaints are never reported by customers; they never return back. So, ask: is your company’s marketing & communication teams and practices in need of transformation?

communications-hot-issues

This e-Book has been written with the purpose of equipping C-level, senior Communicators, PR agencies, and Marketers with stimuli to consider their company brands, perception, and transformation of Marketing & Communications departments. Always facing context, new trends, people and increasing complexity of what they do.

Communications Trends

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Brand Navigation

We advise, strategize, and plan the activations for your long-term successful Brand. We navigate and connect (B2B2C) Brand, Audiences, Emotions, Growth.

Brand Storytelling

We infuse your Brand with the art of Storytelling. We deliver signature narratives that go beyond the copies for a website, or a mere presentation.

Brand Digital

We show you how to keep online Consumers coming back to your Brand places. We plan interactions based on technology insights and meaningful experiences.

About

BMB Borrow my Brain Consulting is on a mission to transfer Branding, Marketing, and Communications’ know-how to business owners, communicators, agencies, and talent to help them re-charge their plans in the Economy 4.0. You can ask to Borrow my Brain Brand consulting, Content creation, Storytelling workshops and advisory sessions. For reasons of integrity, on the website, we avoid topics directly related to the work with clients. If we write about affiliates, clients, client work or direct competitors of my employer, we will disclose that relationship

Vision & Mission

We shepherd Brands with expert know-how and actionable Ideas. While agencies execute for revenue, we work in the foundations. How Brands look, talk and behave off-and-online. All claim legacy, leadership, customer-centric …that’s old-school irrelevant. Leading a business is a sane journey.

You gave a Promise, right? The Brand that serves and moves people. Innovation, transformation, customer marketing, CX & Content are the new Brand issues! We look into these. We review plans. We enrich PR, online, sales, crisis themes. We train your people.