• Knowledge is power

    Free BMB resources for Growth, Storytelling, Talent

  • Knowledge drives Imagination

    Free BMB resources for Growth, Storytelling, Talent

Get e-Books, Growth

For Business Growth, Service excellence, and Trends

If you are a business owner, small business marketer, and a brand manager you will find these resources helpful. Free know-how on business and marketing, combined with real insights from the work with hundreds of Companies and owners.

Get e-Books, Storytelling

For CMO’s, Communications & PR teams, PR Agencies

If you are in CMO organization, PR team, or you ‘market’ your business, you will find these resources helpful for integrated external outreach. They combine opinion and insights from the work with hundreds of brands and understanding of the industry evolution.

Get e-Books, Talent

For young talent, job seekers, change-makers

If you work with your team on a business idea, or you just think about how to start, or you’re about to be employed, you will find these resources helpful. Practical stimuli on how you organize, brand, manage yourself and the context around you.

Must-read books

The Fourth Industrial Revolution

by Klaus Schwab

The world-renowned economist, Founder of the World Economic Forum, explains our opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. He argues that it is different in scale, scope and complexity from any other before. Characterized by a range of new technologies that are fusing the physical, digital and bio worlds, it is affecting all disciplines, economies, industries, and governments, and even challenging what it means to be human.

Putting Customers at the Center

by Harley Manning

Customer experience is, quite simply, how your customers perceive their every interaction with your company. It’s a fundamental business driver. Here’s proof: over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22% percent. In an age when customers have access to vast amounts of data about your company and its competitors, customer experience is the only sustainable source of competitive advantage. But how to excel at it?

Get Noticed in a Noisy World

by Michael Hyatt

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform that offers experiences. Michael Hyatt, takes readers behind the scenes, into the new world of social media success. He shows practical ways that best-selling authors, speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in the crowded marketplace. Win them by influence, value, engagement, and inspiration.

Lovemarks: Future beyond brands

by Kevin Roberts

Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, former CEO Worldwide of Saatchi & Saatchi. He argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. I’ve worked for years under this approach and I can share that mystery, magic, sensuality truly bring Lovemarks to life.

Buyology: Truth & Lies Why We Buy

by Martin Lindstrom

borrowmybrain-resources-BuyologyMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Product placement in films rarely works. Multi-million-advertising campaigns are a complete waste of time.  Martin Lindstrom’s groundbreaking study shows what really makes consumers tick. He set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers.

Winning the Service Game

by Benjamin Schneider

borrowmybrain-resrouces-winning-service-gameThis textbook was my first ‘benchmark’ on Service and Account management when I was working in Advertising and PR serving customers. It offers guidelines on what it takes to deliver outstanding service. It presents over 50 explicit rules for delivery service quality and it argues that in order to gain the competitive advantage in customer service, companies must focus on retaining customers. The book’s findings are based on dozens of company examples and a decade of research.

The tools you need to succeed online

These are the Borrow my Brain’s preferred online Resources and tools. This is a curated list of credible and expert partners, that have supported BMB online efforts. Strongly recommended for building and optimizing your online presence and business. Every service mentioned below has been tested hard. Having a full, personal experience with these companies, they’re recommended for being really helpful and useful. Please do not spend any money on these solutions, unless you feel you really need them, or after doing your proper web search and evaluation of many alternatives.

Papaki.gr

Hosting, E-mail, SSL and services under one roof

Convertkit

Most efficient e-Mail management solution

ConvertKit

Blog Success

The best ‘how-to’ blogging Greek e-Course

Blog success is a full-scale e-course training, community support and Q&A platform for Blogging. It serves Greek and Cypriot audiences. For those that want to start a blog for the first time, or those who wish to elevate their existing blog into the next level. Aspaonline is a proficient and knowledgeable mother-blogger known for her engaging content for parenting, kids, families. Blog success takes you step-by-step in creating and marketing your blog for entertainment and sharing, or for professional purposes. Don’t miss!

Teachable.com

The global e-Learning platform

Teachable-logo-tasospagakis

Teachable lets you customize your online school with an intuitive user interface. You can design your homepage, lectures, and sales pages to fit your specific needs. Most importantly, Provide your students get a consistent and captivating learning experience across desktops, tablets, and smartphones. A learning solution that looks great on any device. Join over 10,000+ instructors who use Teachable to share their knowledge. Easily create an online course with their powerful yet simple all-in-one platform.

Bookly

Your tool to manage business, bookings, and services

Bookly Lite is a WordPress plugin that lets you automate booking and online scheduling of your services, save time and money, manage your appointments and client base – all in one place. Approximately 16.000 businesses all around the world have already automated their booking process! Online Scheduling with Bookly couldn’t be any easier for online customers. The booking form is perfectly responsive on any device, and all customers need to do is pick their desired service and time, and provide you with a few personal details.