• BORROW MY BRAIN, PLAN GROWTH

    Get practical answers for Business, Brand, Communication, Digital as one view, one equation

  • BORROW MY BRAIN, BRING RESULTS

    Get actionable advice for your business or project, from 30 years of experience

11.500

days in Marketing & Communication

4.800

launches of product & service propositions

9.250

campaign plans, off-and-online

850

people in global local teams

370

companies navigated in B2B2C

57+

industries’ Customer journey know-how

Tasos Pagakis

Tasos is the Lead and Growth Navigator of Borrow my Brain and its Customers. He has worked in both worlds: the strategic marketing and the digital. He knows how to fix the digital divide between your brand experiences and Customers. Growth mindset needed.

For 30 years he navigated brands, propositions, and leaders. Today, brands and leaders risk on marketing distrust and parity communications. Everything seems the same. Stakeholders aren’t thrilled. Digital on its own, isn’t working.

His awarded work for Reputation, Growth, and Trust in the Transformation is yours. Use Borrow my Brain as your ad-hoc project partner, knowledge-transfer catalyst, and the least expensive of your assets. Check his Experience, connect, ask for input, refine choices.

Expertise
  • With actionable and insightful Consulting navigated Brands at measurable outcomes
  • Brand management experience and expertise in Customer journey strategies
  • Project management of global/local, multi-discipline Omni-channeled campaigns
  • Corporate communications & Storytelling narratives for B2B2C
  • Volunteer in communities and Mentor of teams, talent, and entrepreneurs
Tained Trainer
  • To Companies for Brand experience, Asynchronous & digital PR, Content creation
  • Workshops for Presentation skills, Spokesperson workshops, and Media training
  • Speaker for Industry Transformation, Growth, and Corporate reputation in Economy 4.0
  • Visiting tutor for 6 months at Athens Panteion University for Brand Marketing
  • Trained by Ledarstudion, Stromberg, Ericsson Group, BBC, Dale Carnegie, Ketchum PA
Career path
  • Consultant to Business Owners and PR agencies
  • Director External Communications, Global PR Manager, Head of Communications at Ericsson
  • Corporate Communications & Client Service Director at Ketchum Civitas
  • Senior executive at attp, Saatchi & Saatchi, Lowe Worldwide, BBDO Group and Response Branding
  • Campaign Manager, political communications

Practical and actionable

BMB Borrow my Brain looks only to your Growth. Offers actionable expert ideas for your off-and-online Marketing + Storytelling + Digital Transformation, all connected in one view, as one equation. BMB transfers global know-how to SME’s owners. They will not succeed, unless they get 360o answers to Marketing, Sales, New services and Brand experiences. They don’t need more theories or fake recipes.

BMB also adds to Communicators and their plans ideas, narratives, and activations. The format for both: confidential 1-2-1 sessions. Expertise in Customer marketing, Company direction, Corporate, Brand advocacy, and External outreach.

Marketing and Brand owners are in interesting times: Consumers drive maket changes. Paid media don’t have much ROI. Competitive experiences sell. Marketing profession changed. But it’s still, all about Strategy, Implementation, and Brand Stories!

Borrow my Brain, Business and Talent

In 2009-10, Tasos Pagakis started evangelizing the connected economy, which empowers everyone. Flying twice per month to Rome, Athens, Stockholm, Tokyo, New York, Bucharest, and Tel-Aviv (to name a few), he has seen the Change disrupting companies, brands, but also great new opportunities emerging. Witnessed factories closing down, automation replacing experiences, and new solutions changing economies.

He has seen R&D, people, incubation, and talent creating innovative platforms, while others becoming obsolete. This is why Borrow my Brain is important: to shepherd businesses, ideas, and talent to Growth. Business models will be destroyed, and new will arise. Industries will transform. For 20 years more. You need knowledge-transfer and practical ideas. Shift mindset, improve off-and-online service, think value-exchanges.

Growth Insights?

Businesses will be disrupted at light speed for the next 20 more years at least. Subscribe for views on Growth, Creativity, Service and get the free e-Book "Your Service Revolution".

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Communications tips?

BMB scope is to make us rethink the essentials on Brand, Strategy, and Storytelling in the Transformation context. Subscribe and get the free e-Book Communication hot issues.

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Ideas for your Future?

Game Changers, our sustainable future. You have tools, talent, but lots of uncertainties. Subscribe and get the free e-Book "Your Startup risks checklist"

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Borrow my Brain, Communications

Why 76% of global marketers see content as their No1 challenge? Why are company narratives so weak according to global reports? How come consumers feel mis-informed?

The 76% of global marketers see the gap of content as their No1 challenge to win engagement and markets. Although the 80% of product search is happening online, the right narratives are not here! You can’t meet your tough goals, without a story that works in own-earned-paid media.

Tasos Pagakis served as Executive Director, agency Management director, Head of Communications, and Global PR Manager of multi-million dollar-value markets. He supports Communicators -with passion and competence- to find their knock-out stories in internal and external outreach.

Worked with

I ‘ve been working with Tasos for many years, being in the same Leadership team.
I was always impressed with the way that he has been dealing with assignments. A distinguished capability of is his creativity and innovative approach that results in the maximum effectiveness.

George Pappas Country Manager, Ericsson Greece

I am following Tasos’ work for several years and had the chance to work with him on StartupLive Athens. Professionals combining experience with strategic creative thinking and openness are rare and I consider Tasos as a role model for the younger generation with the ability to motivate you to create things with a collaborative attitude.

Konstantina Zoehrer Researcher, Impact-oriented Entrepreneurial mind

Has everything you could wish for in a colleague: reliable, inspiring, ambitious and extremely curious, which is as hard to find in people as it is important in today’s evolving work life. A great friend, thoughtful, generous. The combination makes him a truly fantastic global team member.

Olle AhnveChief Marketing, Betalo

Tasos was always a results-oriented person with excellent communication skills. Delivered our projects with high integrity that always inspired people around him. Working with Tasos was a combination of business efficiency with great fun.

George Georgakopoulos CEO Financial services / Fintech / Financial lending

Tasos is very open minded, fast thinking person that is capable of fast accepting and covering new topics. He is very good speaker and capable of handling many simultaneous tasks.

Milena Matic Senior Advisor at Arthur D. Little Austria GmbH

The most important attribute I discovered that Tasos has, is the ability to study/analyze reality & facts and present tactical and strategic solutions and plans to deliver results within the constrains set. Really appreciated this.

John Gratsonis CEO, Greece and Cyprus at BSH Home Appliances Group

Identify with your Audiences

In the Economy 4.0, your key to marketing success and growth is to identify again with your Customer, offering experiences. Customer loyalty is not secured in the internet days. Focus on Customer Journeys. Stop thinking top-down, stop using ‘mass’ practices, stop thinking numbers and Facebook likes. Corporate team, salesforce, B2B owner, brick-and-mortar retailer, or Startup you need to “identify with the Customer”! Adapt your business, service systems, and your Storytelling to be relevant.