In 2009-10, Tasos Pagakis started evangelizing the connected economy, which empowers everyone. Flying twice per month to Rome, Athens, Stockholm, Tokyo, New York, Bucharest, and Tel-Aviv (to name a few), he has seen the Change disrupting companies, brands, but also great new opportunities emerging. Witnessed factories closing down, automation replacing experiences, and new solutions changing economies.
He has seen R&D, people, incubation, and talent creating innovative platforms, while other brands becoming obsolete. This is why Borrow my Brain is important: to shepherd businesses, ideas, and talent to Growth. Business models will be destroyed, and new will arise. Industries will transform. For 20 years more. You need knowledge-transfer and practical ideas. Shift mindset, improve off-and-online service, think value-exchanges.
In the Economy 4.0, your key to marketing success is to offer experiences. Customer loyalty is not secured in the internet days. Focus on Customer Journeys. Stop thinking top-down, stop using ‘mass’ practices, stop thinking numbers and Facebook likes. Corporate team, salesforce, B2B owner, brick-and-mortar retailer, or Startup you need to “identify with the Customer”! Adapt your business, service, and your Storytelling to be relevant.
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