• Borrow My Brain, Brand Consulting

    We advise companies & teams “3 in 1” on Brand + Storytelling + Digital

  • Borrow My Brain, Storytelling content

    We write any type of Content that speaks to the heart and clicks-through

  • Borrow My Brain for Brands & Stories

    We shepherd companies on how to build great Brands in Economy 4.0

You have a Brand Story

…in there somewhere. Maybe it’s broken, lost, forgotten, or dusty in the “room”. Somewhere behind boxes and the day-to-day things you deal with.

No worries! We’ll find it. We’ll dust it off. We’ll move the boxes around. We’ll help you fix it. We’ll turn it into a growth tool that impacts any part of your business off-and-online 😉

Brand it right!

Before digital ‘mumbo-jumbo’, we advise and plan for positioning, experiences, strategies. Only then, everything makes sense and works fine.

Offer an experience

Before execution, you need experienced Marketing partners. We bring senior expertise and fresh perspectives for activating off-and-online.

Relevant Content

76% of global Marketers see Content as No1 challenge. Why? No Brand strategy, ‘digital-all’, juniors, no differentiation. We advise for better.

Solution-based Services

In a variety of bespoke formats to suit your needs: hourly sessions, workshops, or ad-hoc projects. Click on each icon.

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Brand consulting hourly sessions to review, add Ideas and enhance your plans

Your Brand makes a promise. But in a marketplace where consumer confidence is low and budgetary vigilance is high, is this promise distinctive, and impactful? Borrow My Brain, as a third-eye, in hourly sessions (fast, 1-2-1, practical and value-adding).

Brand Audit: check all channels and experiences vs. your competition

You ‘market’ tones of propositions, posts, messages: Corporate, Brand, Services. But in the era of narrow attention span, do you know if your Brand comes-through right for your business targets and perceptions? Is it performing better vs. the competition?

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Planning workshops for the big picture and the tactics that the Brand needs

We offer a workshop format that fits product, content, corporate in three consecutive days. It starts with the Most Wanted Position, and it ends up with teams co-creating an annual plan in all channels with activation themes, tactics and messaging.

We write for challenging briefs, various audiences, most wanted actions

We advise Clients for the demand generation ‘how-to’ (blogging, e-courses, website content, social, e-mail), as well as messaging in any external outreach. We also write content ad-hoc, per-project, or for a campaign – even a Press release, landing page, or a speech!

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Our top-tier Spokespeople & Pitch training programs show how to tell Stories right

Communicative leadership is urgent for Leaders and customer-facing teams. Consumers by 48% don’t trust Brand messages. We train on your own company materials, in real scenarios. We test public speaking and storytelling in 16 simulations.

Insight mining for marketing, product, perception, and growth success

We do Insight Mining workshops for Company or Agency teams. We analyze, learn and exercise in real Communication briefs. We help agency pitching teams, or Client’s research and planning for Creative strategies, mining in real profiles and customer journeys.

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We audit, train and workshop with company teams for Crisis-ready Brands

64% of all smoldering Crisis occur by human error and regulatory frameworks violation. Corporate Governance, Social Responsibility, Reputation and operations are hit hard in a few hours. The impact affects business, sales, reputation and future path.

Hourly sessions to advise on Digital activation/tactics to save on risks and costs

In Digital consulting sessions we review plans; brainstorm on Content marketing; discuss ideas for employee advocacy and social policy; propose measurable ways. We bring an outside-in view and our hands-on expertise from many industries and projects.

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Co-Founder, Lead Consultant

Tasos Pagakis

Tasos Pagakis is on a mission to build, develop, and scale Borrow my Brain in the EMEA region. An accomplished global executive with 30 years’ hands-on experience in Branding, Marketing, Storytelling, and Digital Transformation.

Has led 850 people teams and managed ROI for €500+ million budget. His pen, advice, and ideas supported the launch of 4.600 service and product propositions in 9.250 campaigns, for more than 370 companies.

Former Networked Society champion, Global PR, and Head of Marcomm in Ericsson assigned to global projects in NY, Tokyo, Rome, and Stockholm. Has created activations for the toughest KPI’s on Brand perception, Company direction, Sales growth with his work in BBDO, Saatchi & Saatchi, Lowe, Civitas-Ketchum, DDB London, Prime/Weber Shandwick, House Radon, United Minds, Edelman, and Ericsson.

People said

Experienced in regional and global projects, with the ability to both focus on details and on strategic issues to get the full picture. Tasos is a humble person to work with, but always argues if there are aspects he believes are important to deliver success.

Tobias GyhleniusHead of PR, Modern Times Group

I’ve worked with Tasos over numerous years, while he was in the Region as well as during his stay in Sweden. He is always ready to contribute his experience by bringing great ideas and constructive feedback to make a communications package more impactful and easier to implement

Jana MancovaHead of Communications Networks, Ericsson

Owns an extensive and impressive professional background. He has activated internal resources and energies to plan, brief, and execute communications. True and inspirational business partner, while engaging everybody involved in finding the most innovative ways to relate to the company’s publics.

Raluca EneCEO, Chapter4 Romania

Highly talented communicator with extensive experience in marketing and integrated campaigns. Gives strategically sound innovative solutions that secure a distinct ROI. His creativity and passion have earned him numerous industry awards for both brand and corporate

Pandora LycouriPartner, Kantar Vermeer

Borrow My Brain blog

Beware the ‘Mumbo-Jumbo’ service providers

Beware-the-Mumbo-Jumbo-service-providers

Digital-push for ‘always-on’ destroys Brand promises

Digital-push-always-on-destroys-Brand-promises

Some of our projects

Borrow My Brain Consulting is a partner for companies, agencies and creators that wish to grow, exchanging global-calibre know-how and expertise. We do ad-hoc sessions, projects, workshops, training that tackle many Brand, Storytelling, and Digital challenges!

Borrow My Brain is a tiger-team of professionals always formed per project. We come from both the Agency and the Client world, combining ‘hands-on’ business, brand management, creative, content, web and blogging, and web development expertise.

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