Brand Storytelling, Consulting & Training with innovative design thinking


    Brand Storytelling, Consulting & Training with senior global expertise


    Brand Storytelling, Consulting & Training bespoke for every Company


Define & Scope

BMB Borrow my Brain is a Brand Storytelling Consulting and Training company. Simple idea. Hands-over global expertise to owners, marketers, and communication teams, to be relevant and engaging in the Industries & Digital Transformation. Support their strong Brand voice, meaningful interactions, strategic Content and Trusted partner perception.

BMB Borrow my Brain will prove to Clients, every day, that actionable, and measurable storytelling in Marketing, Growth, Branding and Digital presence should not be expensive but an asset for every business, with real Insights and a unified view of the Company and audience common interests.

BMB Borrow my Brain will bring together experts, in agile setup, that isn’t hunting a Customer’s pocket, but Growth and Value. Our Mission is to help and ignite -within the Transformation- those good, hardworking, future-looking business owners and managers who adapt and succeed.

Work together

Brand build for Marketers: book 1-hour to discuss and improve B2B2C plans, narratives, and activations

Content creation for Marketers & Agencies: book 1-hour to craft corporate / brand stories you need

Crisis Preparedness to prepare actions & messages for Business continuity and perception risks

Brand You: creative meetup to help Civil groups, Talent, and Startups on Branding and path-planning

TEDx AUEB keynote


Borrow my Brain, Lead

Tasos Pagakis is on a mission to build, develop, and scale Borrow my Brain in EMEA. Sharing global expertise from his 30 years’ career in Marketing & Communication for Branding, Storytelling, and Digital marketing to re-charge your plans in Economy 4.0.

Has personally advised Customers in 4 global agency networks, orchestrated 850 people teams, and managed ROI for 500+ million budget. His pen, advice, and insightful ideas supported the launch of 4.600 service & product propositions, in 9.250 campaigns off-and-online, for more than 370 companies in 57+ categories.

Why Borrow my Brain? In a recent audit, 360 company leaders confirmed that consultants, coaches, developers, and agencies fight for a share, paying limited attention to Brands, with a reactive service input. Marketers need senior and pragmatic support to tackle the Transformation. Borrow my Brain shares sophisticated techniques, that build measurably Vision narratives and Brand experiences.

Welcome to Borrow my Brain, give feedback and contribute to shepherd new ideas on “What’s Next”.

For the next 20 years… Growth shifts. Disruptions accelerate. A new societal deal is here. Powerful forces impact Companies, and Brands. Don’t go there alone. Use Insights. Build unique experiences. Talk with audiences. Don’t produce Content volume. #borrowmybrain for actionable Ways-In.

Consulting & Training

Companies are puzzled by the Transformation. No Growth. Poor outcomes. For 20 more years, in the whole E.U. Yet, their brand activation and marcomm plans repeat in routine mode every year. Put X to CSR, Z to the website and everything seems ‘me-too’. The Brand build is a 1-hour exchange session for Marketers, confidential and senior take, to add ‘juice’ and improve B2B2C plans, narratives, and activations. We work for your Wanted position, CX, Value exchanges, and Digital most wanted actions. We align your business KPI’s with insightful brand stories and experiences. No monthly retainers. Contribution and Value-add. Not after your pocket, but after your Growth!

Stakeholders don’t buy-in ‘me-too’ Marketing & PR. Does digital need long-term themes? You can’t make an Impact. The 360o PR is a 1-hour session for Corporate & PR teams, confidential and senior take, to meliorate annual plans of Vision, Corporate, Issues & PA, Media, new propositions, and online presence. We develop long-term themes for internal-external audiences. No monthly retainers. Tasos Pagakis has created activations for the toughest KPI’s on Brand perception, Company direction, Sales growth with his work in BBDO, Saatchi & Saatchi, Lowe, Civitas-Ketchum, DDB, Prime/Weber Shandwick, House Radon, United Minds, Edelman, Ericsson.

The 76% of global marketers see Content marketing as their No1 challenge. All search online advocacy. How can you meet your business objectives with omnichannel-readiness? How many formats? Which channels? The Content creation is a booking per hour, so Marketers and Agencies get content support from a strategic and digital-skilfull partner for messaging and strategizing. From a reactive statement to a native piece, up to a social media script. Create benchmarks to re-use for internal, change, PR, social, and own media. Tasos Pagakis has planned for a global campaign for 10 regions recently templating all Vision, Product, PR, online, and customer marketing assets.

In the last 8 years, in US and EU, we witnessed 200 corporate Crisis. It will intensify. Regulation and deregulation victimize brands and operations. Haters and hecklers are loud online. The intense competition places attacks and WoM spill-overs. As Brand touchpoints increase, risks multiply. Poor readiness. The Crisis Preparedness is a specialized 4-hours workshop, compared to none, that prepares company leaders for stakeholders, actions, messaging before an incident occurs. You learn the practical 20 hot rules and you work on 10 business continuity & perception issues, using an accumulated, hands-on know-how on managing 42 heavy-lift crisis-response cases.

Huge shift from rational messages to purpose-driven Storytelling. Communicative leadership needed from a speech to a tweet. Leaders now address Company direction, Change & Innovation, Regulation & Customers. How they say it, matters by 93%. Spokespeople training is bespoke for your Company issues. Intense, 1-2-1, with exercises on how to ‘play’ message angles and ‘sound-bites’ to convince. Build Thought-leadership for loyalty, goodwill, and Trust. Tasos Pagakis has trained 2 global CEO’s, 33 political leaders, 120 country managers and 23 int’l teams on-camera, in-studio and is a trained Trainer (Ledarstudion, Stromberg, Ericsson, Dale Carnegie, BBC, and CEB-Gartner “Black Belt”)

Why do designers work for Healthcare? Why pharma uses Cloud? Why digital steals jobs? Why many can’t perform at startups? The Transition era. Change and new models. Brand You is a creative meetup to help Civil groups, Talent, and Startups on Branding and path-planning. We discuss and fire-up new ideas, foundations, and actionable plans for either career or business. It’s stimulated by the responsibility of supporting! Only when pioneers, creatives, and young leaders challenge the status quo successfully, we connect to the prosperous future. Use the experience from global innovation hubs and business acumen for your future path.

Experienced in regional and global projects, with the ability to both focus on details at the same time as he has focus on strategic issues to get the full picture. Tasos is a humble person to work with, but always argues if there are aspects he believes are important to deliver success

Tobias GyhleniusHead of PR, Modern Times Group

I’ve worked with Tasos over numerous years, while he was in region as well as during his stay in Sweden. He is always ready to contribute his experience by bringing great ideas and constructive feedback to make a communications package more impactful and easier to implement.

Jana Mancova Head of Communications Networks, Ericsson

His many years of experience contributes a wealth of knowledge to clients.

Thoroughly analytical, good strategic thinker, very personable creates great relationships with his peers and clients.

A very hard worker, and an overall pleasure to work with him.

Albert Revah Owner, Amvyx

We worked together on the Olympic activation campaign for Visa in 2004.

He was an awesome leader of the coordination team in Athens and we built a partnership that I will always value.

If I ever find myself needing help in Greece he will be my first call.

Simon HathawayChief Marketing Officer, Dassault Systemes

Highly talented communicator with extensive experience in marketing and integrated campaigns. Gives strategically sound innovative solutions that secure a distinct ROI. His creativity and passion have earned him numerous industry awards for both brand and corporate

Pandora Lycouri Partner, Kantar Vermeer

Owns extensive and impressive professional background. He has activated internal resources and energies to plan, brief, and execute communications. True and inspirational business partner, while engaging everybody involved to find the most innovative ways to relate with company’s publics.

Raluca EneCEO, Chapter4 Romania